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Apex Racing Team reveals new Sim Racing Centre

Corby, UK (November 11th, 2021)

Apex Racing Team (ART) provides the first look at their brand new Sim Racing Centre – the ‘Apex Racing Sim Centre’ in Corby, UK. Set for completion in Q1 2022, this exciting new multipurpose esports facility is set across two buildings and four floors in Northamptonshire. The YouTube tour from ART owner Alex Simpson shows the centre will include apartments for the drivers, top of the line sim racing simulators and an esports broadcast studio in a first for the sim racing industry. ART pushes the level of sim racing forward, both on and off the track, with their partners Virtual Racing School (VRS).

From the start of 2022, ART’s four full-time professional sim racing drivers (Kevin Ellis Jr, Jamie Fluke, Yohann Harth and Peter Berryman) will be working together from the same location for the first time in their sim racing careers at the new sim racing centre. During the tour in their newly released YouTube video, renders are shown of their unique “office” featuring six top of the line simulators from VRS, a raised stage and RGB lighting. Competing solely in motorsport simulator iRacing, this purpose-built sim racing centre is sure to provide every opportunity in 2022 for ART to have their most successful year to date as they target iRacing world championship titles and a total prize fund in excess of $300,000.

The training area for ART drivers isn’t the end of the centre’s offering with six more simulators available for external sim racing teams and drivers to use in competitions, coaching sessions and hardware tests all with exactly the same professional grade VRS equipment as the ART drivers.

In the second building, a pair of two-bedroom apartments on the first floor will house the four ART drivers, allowing them a separate space to relax and refresh whilst being just a stone’s throw away from their simulators.

In the office space below the drivers, a distribution centre will be operating to fulfil customer hardware orders on behalf of VRS and other partners. ART and VRS make ideal partners as they both work to push the sim racing industry to new heights.

Continuing the tour, designs are shown for an esports broadcast studio to be used by sister brand Apex Racing TV (ARTV). Providing iRacing broadcasts with overlay graphics and professional commentary, in 2022 ARTV will be in a unique position to take sim racing broadcasts out of the virtual world and into the real one with this new studio. ARTV will also be making the studio available to other organisation to produce their own broadcasts from the studio.

Alex Simpson, ART owner, believes this will maximise the results of the esports team:

“In 2018 we set a goal to propel Apex Racing in the professional esports world. The Apex Racing Sim Centre will allow our pro athletes the chance to work together and maximise results like never before. The best preparation, equipment, and software thanks to our partners will help find the marginal gains needed at the top level, while providing a venue that will be open to use by the Sim Racing community.

I’m really excited about the grand opening in 2022”

Peter Dimov, VRS owner, is providing all the professional grade simulator equipment for ART:

“ART are a world-class sim racing team, and we are thrilled to partner with them on this unique project. Combining a team HQ, broadcasting studio and public access sim racing centre is a great way to promote sim racing to the UK public and to expose visitors to the VRS brand and demonstrate the quality of our products.”

Subscribe to Apex Racing Team’s new YouTube channel to follow the build progress leading to the grand opening of this exciting new sim racing centre.

Apex Racing Team’s YouTube channel

About Apex Racing Team

Apex Racing Team (ART) are a professional sim racing team competing at the very highest level on the motorsport simulator iRacing. Part of the Apex Racing UK LTD group, ART is one of five brands operating within iRacing; Apex Racing TV provides sim racing broadcasts, Apex Racing Academy supplies coaching and car setups to members, Apex Racing League operates private leagues and special events and SDK Gaming allows drivers and broadcasters to display additional graphics and data.

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Apex Racing UK Ltd
Birch House 33 and 35
Blenheim Park,
Medlicott Close,
Oakley Hay,
NN18 9NF

T: +44 (0) 1536 739735

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